Adidas and Footlocker wanted to capture the attention of Gen Z and Gen Alpha with the hottest shoe of the moment; the Adidas’ AE1.
When it comes to young basketball players, there’s one thing they covet above all else - content of themselves looking nasty on the court in the form of a mixtape.
Unfortunately only the very best prospects, often the ones with the most resources, have mixtapes made for them. And that’s a problem, because often the mixtape is what gets the attention of college or AAU scouts.
The Adidas Mixtape Factory solved that problem. We invited young hoopers from all over Atlanta to ball out in our space while wearing AE1s, and while they did, we captured content of every shot, block and crossover creating a unique, personalized mixtape for each player to post online. For the scouts, for the clout, for the love of the game.
Role: CD
