Tequila Cazadores is a 100% agave tequila created in the highlands of Jalisco, Mexico with a long history of quality and authenticity. With tequila on the rise nationally, Cazadores sought to re-establish the brand on both on both sides of the border.
Our answer was Born in Los Altos de Jalisco, an entire campaign platform centered on the tiny town of Arandas, Jalisco where Tequila Cazadores is made. The campaign centers on the real people of Arandas who told the stories of Mexico, the mythology, and of course, Tequila. This included everyone from Pelayo, who runs the best taco stand in Arandas, to Pancho, who owns and operates a museum native artifacts out near the edge of town.
Along with over 40 video assets, we also worked with the godfather of Mexican street photography, Mark Alor Powell for out of home photos capturing the essence of Arandas.
Why Do They Call You Coyote?
A Day In The Life Of A Jimador
Blah blah blah
Introducing Mexican Chardonnay
A Day In The Life Of Pelayo
How To Make a Pajarete
How To Cheers Tequila
NEW YORK YANKEES
Be Here For It
PARK MGM MISSED CONNECTION MURAL
Park MGM, a new hotel in Las Vegas, wanted introduce themselves and their new, romantic take on Las Vegas to the world
With their tagline, If It's Meant To Be we saw it only natural to head to Craigslist Missed Connections and use their marketing budget to help find love.
We found Devin who had had a moment with a guy in yellow shoes on the G train, and soon painted her words on a 20-foot mural in Williamsburg, Brooklyn.
The story was picked up across news outlets nationally including Good Morning America, who even brought Devin on the show.
It all culminated on Valentine's day, where we held a Facebook livestream to see if the guy would show.
Park MGM - The Missed Connection
NEW YORK LOTTERY WHEEL OF FORTUNE
TV and out of home campaign for a new scratch off game from the New York Lottery.
New York Lottery Wheel of Fortune Scratch-Off
NEW YORK LOTTERY GOLDEN TICKET
TV and print campaign for a new scratch off game from the New York Lottery.