Role: Copywriter
Every summer Nike brings out the best of the best in New York to compete for their borough. It’s not the bright lights of Madison Square Garden, but those who have built their own legend on the playground, where heroes are made and stars are often born.
This year, for Nike’s Sport Changes Everything campaign, we took to the famous streetball playgrounds across the five boroughs to meet the people you don’t hear about on ESPN, but shape the culture in outsized ways.
Role: Creative Director/Copywriter
Smartly is Target’s new brand of affordably priced home goods. To introduce Smartly we created a world of adverbs. Our makeup wipes remove completely. Our plastic baggies secure tightly. Our hand soaps smell flowerly. And of course, everything is priced affordably.
Role: Creative Director/Copywriter
Commercials for the New York Yankees single game tickets, which aired during games, in taxis and in stadium.
Tequila Cazadores is a 100% agave tequila created in the highlands of Jalisco, Mexico with a long history of quality and authenticity. With tequila on the rise nationally, Cazadores sought to re-establish the brand on both on both sides of the border.
Our answer was Born in Los Altos de Jalisco, an entire campaign platform centered on the tiny town of Arandas, Jalisco where Tequila Cazadores is made. The campaign centers on the real people of Arandas who told the stories of Mexico, the mythology, and of course, Tequila. This included everyone from Pelayo, who runs the best taco stand in Arandas, to Pancho, who owns and operates a museum native artifacts out near the edge of town.
Along with over 40 video assets, we also worked with the godfather of Mexican street photography, Mark Alor Powell for out of home photos capturing the essence of Arandas.
TV and print campaign for a new scratch off game from the New York Lottery.
