With the first campaign from Google Chrome in eight years, we launched Don’t Be a Browser. A giant call to action for the web to stop scrolling, watching and mindlessly browsing — and instead to harness the power of Chrome and start doing something.
Park MGM asked us to launch their new hotel. They wanted to stand for a different kind of Las Vegas, free from the debauchery, and nightclubs and instead focus on fate, destiny and even romance. Our answer was If It’s Meant To Be, a campaign around missed connections and chance encounters.
Smartly is Target’s new brand of affordably priced home goods. To introduce Smartly we created a world of adverbs. Our makeup wipes remove completely. Our plastic baggies secure tightly. Our hand soaps smell flowerly. And of course, everything is priced affordably.
Smartly Liquid Dish Soap
Smartly Bath Tissue
Smartly Fresh Scent Laundry Detergent
Tequila Cazadores is a 100% agave tequila created in the highlands of Jalisco, Mexico with a long history of quality and authenticity. With tequila on the rise nationally, Cazadores sought to re-establish the brand on both on both sides of the border.
Our answer was Born in Los Altos de Jalisco, an entire campaign platform centered on the tiny town of Arandas, Jalisco where Tequila Cazadores is made. The campaign centers on the real people of Arandas who told the stories of Mexico, the mythology, and of course, Tequila. This included everyone from Pelayo, who runs the best taco stand in Arandas, to Pancho, who owns and operates a museum native artifacts out near the edge of town.
Along with over 40 video assets, we also worked with the godfather of Mexican street photography, Mark Alor Powell for out of home photos capturing the essence of Arandas.
Why Do They Call You Coyote?
A Day In The Life Of A Jimador
Blah blah blah
Introducing Mexican Chardonnay
A Day In The Life Of Pelayo
How To Make a Pajarete
How To Cheers Tequila
PARK MGM MISSED CONNECTION
Park MGM, a new hotel in Las Vegas, wanted introduce themselves and their new, romantic take on Las Vegas to the world
With their tagline, If It's Meant To Be we saw it only natural to head to Craigslist Missed Connections and use their marketing budget to help find love.
We found Devin who had had a moment with a guy in yellow shoes on the G train, and soon painted her words on a 20-foot mural in Williamsburg, Brooklyn.
The story was picked up across news outlets nationally including Good Morning America, who even brought Devin on the show.
It all culminated on Valentine's day, where we held a Facebook livestream to see if the guy would show.