Bringing Amex Card Members “Inside” their favorite basketball show.

American Express has always showed up at NBA All-Star Weekend, but in 2025 the brand found itself as the presenting sponsor of the final season of Inside the NBA on TNT, America’s favorite basketball show.

Inside ‘Inside the NBA’ gave NBA fans the chance to live the best moments and inside-jokes from the show.

From racing to the big board to a real interactive “Who He Play For” game, Amex helped bring NBA fans inside their favorite, blooper-ridden and bleep-filled basketball show.