LULULEMON
For Lululemon’s first global campaign, we took Yoga off the proverbial mat, showing that Yoga is much more than suburban mom’s stretching, but instead a global phenomena of distinct practices.
This Is Yoga was a global campaign that ran through the line from TV to in-store to product packaging.
Role: Copywriter
Client: Lululemon
Product: Athletic Wear
Date Finished: 05/12/17
Title: “This is Yoga“
Editor: Paul La Calandra
Director: Lofty Nathan
Production Company: Pulse Films
Agency: Virtue/Vice Media
Agency Producer: Dena Lenard/Emma Starzacher
Creative Director: Cameron Farrelly/Anthony Coleman
Uploaded by Andy Verderosa on 2019-10-04.
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