Tequila Cazadores is a 100% agave tequila created in the highlands of Jalisco, Mexico with a long history of quality and authenticity. With tequila on the rise nationally, Cazadores sought to re-establish the brand on both on both sides of the border.
Our answer was Born in Los Altos de Jalisco, an entire campaign platform centered on the tiny town of Arandas, Jalisco where Tequila Cazadores is made. The campaign centers on the real people of Arandas who told the stories of Mexico, the mythology, and of course, Tequila. This included everyone from Pelayo, who runs the best taco stand in Arandas, to Pancho, who owns and operates a museum native artifacts out near the edge of town.
Along with over 40 video assets, we also worked with the godfather of Mexican street photography, Mark Alor Powell for out of home photos capturing the essence of Arandas.
Why Do They Call You Coyote?
A Day In The Life Of A Jimador
Blah blah blah
Introducing Mexican Chardonnay
A Day In The Life Of Pelayo
How To Make a Pajarete
How To Cheers Tequila
NEW YORK LOTTERY WHEEL OF FORTUNE
TV and out of home campaign for a new scratch off game from the New York Lottery.
New York Lottery Wheel of Fortune Scratch-Off
NEW YORK LOTTERY GOLDEN TICKET
TV and print campaign for a new scratch off game from the New York Lottery.